OlilO Fashion 奧尼露男女服裝
|
|||
| 你的位置：首頁 >> Fashion Trends >> in cheap fashion brands in UK | |||
in cheap fashion brands in UK |
|||
Effective cost management, scientific procurement and logistics solutions , combined with cheap human resource from manufacturer』s end has enabled rise of low-price fashion brands in UK. One can see such total clothing retails outlets getting opened one after one at an impressive pace. According to a recent report , weekly sales of 『PRIMARK』 a brand offering cheap fashion clothing has exceeded sales of major UK high street retail houses like Marks and Spencer and NEXT. It depicts explicit signs that things have changed now. Either it is 『Chinese products invasion』 or it』s a shift in consumers』 buying patterns; there must be some factors behind mushroom growth of low-priced clothing retail outlets. British customers specially women are finding such brands attractive as they don』t find much difference in quality and style. The most amusing thing customers find about these brands are that design of the products are copied from high street expensive brands. Their teams of designers are busy in visiting such expensive places and copying and stealing ideas. These designers create products similar to original expensive brands but not exactly same, therefore they can』t be scrutinized under copyright laws and patent laws. Grocery retail outlets like ASDA are catching up with this trend and rapidly investing in garments and accessories sections. Shoes to ties, undergarments to formal clothing and casual wear , one can happily buy a pair of trousers and shirt for as less as 10 pounds. I worked in such an outlet of such a brand , where 500 employees work at one time, it was always crowded with customers and there were always long queues at till banks. Customers didn』t mind waiting as they were getting quality products at a low price. One of the customers who was a regular customer of NEXT , told me that ,all the stuff in NEXT and M&S is coming from China anyway and it is pretty similar to H&M ,ASDA and Primak ; so why spend heaps of money on branded items. Operations policy of cheap branded stores is to 「reduce cost at any cost」. They make employees work at minimum pay , don』t give them discounts and don』t offer any discounts to them. Chinese imports are creating an adverse effect on western world's economies, but benefiting consumers largely. U.S and EU already have started making policies to tacke Chinese invasion of consumer goods. 查看完整文章：http://zingerspree.spaces.live.com/Blog/cns!4EBA22F805F62D7A!1543.entry live.com 作者： 莫 名 來源： 內幕消息 |
